Loom AI is an AI-powered enhancement to the Loom video platform—now part of Atlassian—focused on streamlining video creation, editing, and sharing. Available on “Business + AI” and “Enterprise” plans (with a 14-day free trial), it automates tasks like generating titles, summaries, chapters, action items, and removing silences or fillers.

Key Features

  1. Auto-Titles & Summaries:
    Generates contextual video titles and concise written descriptions.

  2. Chapters & Navigation:
    Splits videos into timestamped sections for easy navigation.

  3. Auto-Tasks & CTAs:
    Detects action items and adds follow-up tasks or call-to-action links.

  4. Edit by Transcript:
    Allows users to edit video by clicking words in the transcript.

  5. Filler & Silence Removal:
    Deletes “ums,” long pauses, and silences automatically.

  6. AI Workflow Outputs:
    Converts videos into documents, Jira/Linear tickets, emails, and more.

  7. Multilingual Support:
    Provides transcription and closed-captioning in 50+ languages.

Use Cases

  • Async Team Communication: Create polished updates, demos, and training videos quickly for remote or hybrid teams.
  • Project Management Integration: Generate tasks from videos and send them directly to Jira, Confluence, or Slack.
  • Customer Support & Training: Produce accessible, well-organized videos with chapters and summaries for clients and teams.

Limitations

  • Paid Feature: Requires Business + AI or Enterprise plan after trial.
  • Transcript Dependency: Needs clear audio for best AI results.
  • Mobile Limitations: Some AI features unavailable on iOS/Android.
  • Basic Editing: Does not replace advanced video editors.
  • Internet Required: Cloud-based service needs stable connection.
  • Privacy Considerations: Uses OpenAI models to process transcripts.

Pros and Cons

Pros

  1. Speeds Up Workflows:
    Cuts video creation and editing time by ~60%.

  2. Professional Output:
    Polishes videos automatically by removing fillers and silences.

  3. Improves Engagement:
    Chapters, tasks, and summaries boost viewer clarity and interaction.

  4. Seamless Integrations:
    Directly connects with Jira, Confluence, Linear, Slack, and more.

  5. Multilingual Capabilities:
    Supports over 50 languages for global teams.

Cons

  1. Paid Feature:
    Full functionality only available with paid plan.

  2. Quality Reliant:
    Requires clear audio/transcripts for best results.

  3. Limited Mobile Support:
    Many AI features not supported on mobile apps.

  4. Not for Advanced Editing:
    Lacks fine-tuned post-production tools.

  5. Privacy Concerns:
    Uses third-party AI models to process content.

Summary

Loom AI automates video editing and content creation, generating polished, accessible videos with titles, summaries, chapters, and action items. While it requires a paid plan and depends on transcript quality, Loom AI is ideal for teams looking to improve efficiency and engagement in async communication, demos, and training.